Adding Smiles


Our focus will always be on the power of design to connect people with brands in meaningful ways. But it’s the strategic thinking and expertise behind each project that magnify the ROI for our clients.

This is our bread and butter. Whether it is launching a new brand or reinvigorating an old one, we have perfected the art.

Adding Smiles
  • Brand Strategy
  • Logo & Identity
  • Messaging & Positioning
  • Brand Style Guide
  • Voice & Tone
  • Naming & Taglines
  • Launch Strategy

Building bold, resonant, electrifying brands is what we have been doing for 12+ years. And although our branding clients range from tiny startups to global brands, our recipe for success is fundamentally the same.

It is a highly collaborative process that begins with some intense introspection and discovery, explores strategic and creative options, and culminates with the launch or relaunch of an authentic brand that simply cannot be ignored. Our spectrum of branding services includes

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